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Fitness is so much more than weight loss

May 12, 2019

Mental Health Awareness Week is the 13-19 May 2019 and the theme for 2019 is Body Image – how we think and feel about our bodies.


Body Image affects Men and Women of all ages and I would argue more so with clients in the 40+ age group.  We have spent our upbringing being bombarded by the diet industry and I am yet to find anyone who has not been on one if not many fad diets. 


At 40+ the pressure to be successful, beautiful, brilliant in every area of nice while maintaining a model like physique is immense. 


The health and fitness industry is over-run with beautiful people who are young and indeed very successful with their personal food and fitness, but translating this to resonate with the 40+ client who are informed enough to know that the social media image of how they will look after 12 weeks is simply farfetched, can be a challenge.


Fitness has been shown to have a significant positive impact on Mental Health, but what if we changed the focus to being Fit, Fabulous and Forty.  What if we looked at the impact of food and fitness, not as a primary focus to lose weight but with a focus on how we feel. 


What if we measure the impact of fitness on reducing stress levels


Improving quality of sleep


Reduction in fatigue


Improving clarity of thought


Reducing anxiety


A positive outlet for personal stresses..





“in one study exercise was generally comparable to antidepressants for patients with major depressive disorder, while participants in a two-week exercise program showed significant improvements in anxiety sensitivity.”


By shifting the fitness focus away from weight loss, it becomes so much more.   Whatever your starting point positive changes will be experienced, embracing that fitness is for everyone.

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For Further information about working with Food and Fitness by Louise, visit my website


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